Have you ever wondered why some websites are more attractive and catchy while others you just leave and never remember? There are a lot of things to take care of when building a website, and design is one of the most essential.
You don’t really have to be art school graduate to come up with a fine-looking website with the attractive designs. But for sure some aesthetic taste and the knowledge of basic art and design rules will be helpful for creating an effective and beautiful website people would love to come back to.
In fact, it all goes to good composition – the fancy term for a simple thing which means the way your elements are arranged in any work of art. Clutter and mess, weird-looking fonts and screaming colors will not make your site any justice and will bring down even the top products. On the other hand, your website can as well count as the work of art – especially if your follow these tips!
The 3-S Rule
There are plenty of studies on how the viewers see and evaluate your website. Of course, everyone is different, but generally, people skim pages from top to bottom and from left to right. The easy way to visualize their focal points is to place a three by three grid across your page. The intersection points would be the common focal points for the viewer.
Add here the ‘top to bottom, left to right’ principle and you will get the top left corner to be the best selling location for whatever you are selling on the website. If you want customers to subscribe to your emails or shop at your store you need to put your call to action to the most viewed place on the screen.
The Right Color Scheme
The inappropriate color scheme might ruin even the best design. Studies show that people react to the color schemes of your website, and something as tiny as the color of ‘Buy’ button might bring you millions or lose all your customers.
Remember that generally darker and deeper colors express calmness and harmony while vibrant colors are associated with energy and action. There are plenty of free tools like Kuler to define the perfect palette.
Clean Up the Space
No one would stay long on the web page when it is literally screaming at the visitors with plenty of text and images. It seems to be way too tempting for designers to leave a lot of negative space on the website – just like in conversation we are uncomfortable to keep silence, and we fill all the spaces with something.
Tests show that visitors are more likely to respond to clear and clean-looking websites with an obvious message. Define what exactly you want to tell the users, and make your message apparent for everyone who comes to your website.
Remember about Hierarchy
This one is following all the tips mentioned above and adds a little shade to it. Knowing about the way visitors browse through the web page gives you more control over their experience on the site you are building. If you keep in mind the tips on grids and colors, you can easily build the information hierarchy and attract reader’s attention to exactly what you want them to notice.
Make the colors and shading, fonts and images to create beautiful symmetry. People tend to react to the symmetrical thing on the subconscious levels, and by showing them the neat and well-balanced picture you can make them buy your product.
The Bottom Line
Just by taking care of these four smaller things, you will make your website look much better and professional. Make it clean and convenient, and users will gladly come back for more no matter what product you are selling or service you are offering. Putting yourself in user’s shoes and testing the design from their point of view would help as well.